Authentic.

That’s the buzz word when anyone suggests how best to use social media. And they’re not wrong.

But the catch is, you can’t produce authenticity. That would be inauthentic. It just happens. The magic ingredient is to ensure you are in a place to maximise the au...

The results for Wired Social's social media strategy for rugby sevens’ debut at the Olympic Games were published this week, and we were somewhat delighted with the outcome.

Social media has long been a key component for a sport’s success at the Games according to the IO...