Nominated for the social media campaign of the year 2017 at the BT Sport Industry Awards for our work on World Rugby's return to the Olympic Games after 92 years.
Wired Social helps businesses, organisations and individuals have an impact by amplifying their message through the creative use of social media.
We believe in the power of harnessing the human connection and putting the fan or user as number one, and that engagement through social and digital media can help successfully achieve goals.
We do this through:
Turning execs into experts through education on the benefits social media has to brands
Developing social strategies by understanding connections and business objectives or goals
Developing relationships with companies, employees and fans through creative, rich content
Fostering innovation, change and autonomy by embracing human culture and collaboration
HARNESSING THE HUMAN CONNECTION
Tom spent seven successful years managing World Rugby’s social media platforms, campaigns and strategies, including leading the most socially engaged Rugby World Cup in 2015 and on rugby sevens' debut at the Olympic Games.
Wired Social was founded in April 2016 and includes Google, UEFA, HSBC and LiveWire Sport on its growing client list.
As well as having a passion for sport and the power it has to unite the world, Tom also has a passion for working on other meaningful projects and is currently involved with These Vibes, Embercombe and Education 4 Peace, as he looks to use his expertise to shine a light on these organisations and the work they are doing.
Our four main areas of expertise include:
Working with our clients to produce strategies that are relevant to the business or individual goals
Turning execs into experts either through one on one coaching, or delivering workshops or lectures
Armed with a team able to deliver and execute social media output, we can execute the strategy for one-off events or longer periods of time
We can analyse a client’s current output, or the results from set targets, and work with them before, during and after a strategy to see the impact it has had
2.3 BILLION ACTIVE SOCIAL MEDIA USERS
SOCIAL MEDIA USERS HAVE RISEN BY 176 MILLION IN THE LAST YEAR ALONE
INTERNET USERS HAVE AN AVERAGE OF 5.54 SOCIAL MEDIA ACCOUNTS
'TOM TOOK WORLD RUGBY FROM REGULATION TO INSPIRATION THROUGH THE USE OF SOCIAL MEDIA, TAKING IT FROM ZERO PRESENCE TO THE BIGGEST ONLINE RUGBY COMMUNITY.'
BRETT GOSPER, CEO WORLD RUGBY
WORLD RUGBY / RWC
Strategy, Education, Execution and Analysis
Leading social media strategies and implementation on two Rugby World Cups and around the globe in five continents on the HSBC World Rugby Sevens Series.
Workshops provided to the UEFA 2016 Digital team offering education to their senior members and working with them on a strategy to deliver the most-engaged Euro Championships to date.
'Wired Social are on the cutting edge of social media. Their talent, experience and knowledge make them ideally suited to any brand, organisation or individual looking to develop their social media strategy further. No one does it any better. I would hire them again without hesitation.'
Murray Barnett, Head of Broadcast, Commercial and Marketing World Rugby
'Tom has taken the sport of rugby to new heights, and in addition provided incredible leadership and innovation through workshops with HSBC in the area of digital and social media, further driving forward our own reach, engagement and future strategy in this area'
Sven Gloor, Head of Global Sponsorship HSBC
'Wired Social’s attention to detail and diligence makes them pivotal to any brand or event’s social engagement strategy. Their narrative leads to and generates conversation, maximising any situation.'
James Rodwell, CTO Lemon LLC
Digital consultant with LiveWire, looking at strategies for a number of their clients including Premier League and British and Irish Lions.
Delivered workshops to the Senior Sales Teams at Google on harnessing the human connection.